Reach Out and Read 2Reach Out and Read Rhode Island (RORRI) is pleased to announce that Bradford has "adopted" the Reach Out and Read model at Thundermist Health Center in West Warwick, Rhode Island. John Howland, President of Bradford, toured the Thundermist West Warwick site, met with the leadership of the community health center and RORRI, and took time out to read to some of the clinic's pediatric patients.

Bradford was the one of the first local businesses to participate in Reach Out and Read RI's "adopt-a-site" program. A business who adopts a site is responsible for providing all of the book and operational expenses associated with running the ROR program at the adopted site.

With the economy struggling to right itself after such a significant downturn, RORRI was looking for ways to engage corporations that would be mutually beneficial. "Local businesses want to be empathetic in these hard economic times to the people living in their community. They want to give back in a meaningful way." said Susanna Beckwith, RORRI's Executive Director.

 Mr. Howland was thrilled to learn about the RORRI adopt-a-site opportunity.

Throughout our 100+ year history, Bradford has been committed to supporting our local community of neighbors, employees and their families. As one of the first businesses to adopt a site, we want to encourage other local businesses to join us in supporting one of the most basic and critical needs, literacy. Together, we can provide an opportunity for the children in our community to have the developmental tools for a brighter future, proclaimed Mr. Howland.  Reach Out and Read 4

Maria Montanaro, President/CEO of Thundermist, praised Bradford for their commitment to the community. Ms. Montanaro stated:

We commend Bradford Soap Works for building a stronger community through this valuable partnership with RORRI. They are making a positive impact on our pediatric patients and we are very appreciative.

Reach Out and Read (ROR) is an evidence-based nonprofit organization that promotes early literacy and school readiness in pediatric exam rooms nationwide by giving new books to children and advice to parents about the importance of reading aloud. In Rhode Island, there are 44 health care sites handing out more than 60,000 books to 134,000 children between the ages of 6 months and 5 years.