Market Research

Successful products start with an understanding of the markets they serve and the brands they represent. As the world's largest producer of specialty bar soaps, Bradford has a global perspective on markets and trends. Our partnership with a diverse number of brands means that we see macro trends before they show up at retail.

We back up our observations with the opinions of industry experts to form a complete picture of ingredient and fragrance trends, the emergence of new technologies, and consumer behavior. Some of the organizations that we partner with include:

Because Bradford is widely acknowledged to be an industry leader, many of our key suppliers, including fragrance houses, ingredient suppliers and packaging companies, choose to work with us first on emerging trends in their respective areas.