Adding Some Flair to Personal Care
Lianna Albrizio for Happi Magazine Three years after the pandemic, personal care rituals once kept private, but now shared on social media, continue to have a profound impact on consumer purchasing behavior.
#SkinFlooding: Does this Tik Tok Trend Work?
It seems there is a new Tik Tok trend every few weeks. While most of us know about the latest dance trend or overused meme, those paying attention to skincare content are the ones who benefit the most. #skinflooding has been on many personal care enthusiasts’ radar these past few months.
How to Target the Male Skincare Market
As long as there has been advertising, the skincare market has primarily targeted women. What's up with that? Do men not use any skincare products? We very much doubt that. The male skincare market is growing more each day and is expected to continue on that rising path.
Bakuchiol: Why we are Seeing this “Retinol Alternative” Everywhere
Those seeking to improve common aging skin issues like wrinkles and sagging have often considered retinal the gold standard skincare ingredient. A derivative of Vitamin A, retinol is a proven ingredient that increases collagen production, improves skin texture, and reduces fine lines and wrinkles.
What Consumers Want from Beauty in 2023
Denise Herich for Global Cosmetic Industry U.S. beauty consumers have rallied in 2022 to help the industry recover from pandemic lows.Seventy-five percent of U.S. beauty-buying females say that beauty buying has become as important or more important to them now, post-pandemic, than it was prior to the pandemic’s onset.
Multi-Function Skincare is on the Rise, and Here’s Why
Today, consumers realize that less is more. If the pandemic taught us anything, it is that sometimes, we over-overindulge. We don’t need as much “stuff” as we used to. Notably, personal care is an area where paring down has become the new normal.
2023 Skin and Personal Care Trends
The new year is officially rolling, which means a new set of trending personal care ingredients! As skin minimalism gains traction and customers reduce their product footprint, they seek ingredients that pack a punch.
Skin Fasting Is the Latest TikTok Skin-Care Hack, But Does It Work?
Casey Clark for Shape Whether it's using Preperation H as an under-eye cream, taping your skin before bed for a clear complexion, or rubbing Pepto-Bismol on your skin for a clear complexion, there's always something related to skin care floating around on TikTok. But the latest trend to hit the popular social media app doesn't involve adding anything to your skin-care routine. Instead, it's all about paring it back. Enter: skin-care fasting.
Soap Brows Are the (Worst Kept!) Secret to Full, Defined Brows in a Swipe
Deanna Pai for Ipsy When it comes to brows, more is more. Need proof? Look no further than soap brows, the eyebrow trend that’s been around for a few years as an easy way to get a DIY laminated brow look. Its claim to fame? Helping create the look of feathery, natural brows—no matter what kind of arches you’re working with.
The Return of Bar Soap: Why Everyone is in a Lather
Jamie Rosen for Town & Country My sister is famously discerning when it comes to just about everything. The hangers in her closet are perfectly spaced, every scuff-free shoe stands at attention, and her suitcase is always neatly organized with packing cubes.
How to Care for Your Sensitive Skin
The problem with the label “sensitive skin” is that it can mean many things - from dry spots or burning sensations to allergic reaction rashes and acne breakouts. Everyone’s skin can be sensitive in a way that is unique to them.
Waterless Beauty Can Help Save The Planet, And Your Skin
Sara Radin for Vogue UK Thanks to the rise of clean beauty people are looking for healthier, more sustainable alternatives when it comes to cosmetics. Here, we investigate the impact that water-filled products can have on the environment, and why going water-free might be the eco-friendly change we all need to make.
Why You Should Switch to a Solid Dish Soap
We've said before, and we'll say it again: The future of cleaning and personal hygiene is solid. We've seen the data; consumers are seeking more ways to reduce their waste, especially when it comes to plastic. For consumer brands to succeed, it will be essential to focus on sustainability.
Skin Hydration Tips and Tricks
Does it feel like you are losing the skin hydration battle? Some days, it can be easy to feel discouraged when dealing with dry, flaky skin. It creates physical and mental irritation. Dry skin can even make fine lines and wrinkles look more prominent.
4 Ways to Reduce Your Ecological Footprint (in Personal Care)
Making simple changes to your personal care routine may sound unproductive or futile in the big scheme of things: However, becoming part of the bigger picture will reduce the demand for unsustainable consumer goods.
#skinimalism – What it Means and Why it’s Trending
If we can consider one positive thing that came out of the COVID-19 pandemic, it must be the regression to a more simplified lifestyle. As many of us stayed safe at home, we felt we didn’t need to maintain our regular skin and makeup routines
Gentle & Eco-Friendly: Our New Makeup Removal Bar
Making a conscious effort to reduce plastic usage and water waste is becoming easier as more and more skincare companies choose to go the solid-cleansing route. Generations Y and Z are some of our clients’ biggest target markets, and they care more about sustainable purchase choices than generations before.
The Benefits of Orange Blossom for Skincare
Today is National Orange Blossom Day! You might be thinking, “why do we need a holiday to celebrate orange blossoms?” We are here to tell you that while some national days are actually silly and meaningless, orange blossoms genuinely deserve to be celebrated.
Spring Bar Soap Ingredients to Wake Up Your Senses
Spring and summer are the perfect months to consider dipping into some new and energetic bar soaps and other skincare products. With younger generations’ love for solid format cleansers on the rise, they are also looking for fun ingredients that perk the senses.
Everything You Need to Know About Glycerin Soap
Healthline Glycerin, or glycerol, is derived from plant-based oils. It also occurs naturally in fermented goods, such as beer, wine, and bread. This ingredient was “accidentally” discovered in 1779 by a Swedish chemist heating up an olive oil mixture. He identified the resulting fat as glycerin.
Gentle Makeup Brush Cleaner in a Solid, Sustainable Format
Year over year, younger generations have made the switch to solid cleansers from liquid ones. This is because these personal care products are much more ecologically friendly. The vast majority of Bradford’s product offerings are formulated with little water and minimal packaging.
4 of the Best Exfoliating Soaps
We live in a much different world than we were just a couple of years ago. The COVID-19 pandemic has forced us all to take extra safety measures like staying home more often, washing our hands more, and simply focusing on the things we hold most dear.
2022 Skin and Personal Care Ingredient Trends
We pride ourselves on our passion for innovative research and development throughout the year. That means keeping up with current and up-and-coming trends within the personal and skincare markets.
Consider this Bar Soap Myth Debunked
Sometimes trends can inhibit the truth behind proper skincare. If you lived through the 1980s or 90s, you’d likely recall the sudden and overwhelming explosion of body washes on the market. Whether you preferred those iconic shower gels with the build-in bottle hook or delighted in cotton candy-scented brands from your local drug store, chances are, you felt fancy.
The Future of Skin Care Products – Natural Meets Synthetic
Synergio Itamar Levy for Happi Modern day skin care is a far cry from the products introduced in 18th and 19th Century Europe. What began as pungent, botanically-derived cleansers with unpleasant textures, inconsistent viscosity, and short shelf life, have transformed into a multibillion-dollar industry with products targeting a multitude of needs and catering to consumers worldwide—all courtesy of the synthetic revolution.
3 Common Autumn Skin Complaints and How to Fix Them
Who doesn’t love Autumn? Isn’t it all so enjoyable? The colorful changing leaves, the perfect weather, and the dry skin. Dry skin? Yes, we said it! Autumn is all fun and games until your body catches up with the changing seasons, only to realize that hydrating summer air is all over.
Is a Sulfur Bar Soap Right for You?
Whether you are 16 or 60 years old, we all deal with a blemish here and there. You are never too old or too young for a breakout, and if you are like the 50 – 70% of people with skin sensitivity, sulfur (yes, that smelly stuff!) may be the right option for you.
3 Sustainable Packaging Trends
Global Cosmetic Industry Consumers care just as much about packaging as they do what’s inside the container. In line with keeping the planet as a priority and eliminating unnecessary waste, beauty brands are finding innovative ways to produce makeup, skin care and personal care products housed in Earth-friendly designs.
Bar Soap vs. Beauty Bar: What is the Difference?
Are you confused about soap? Don’t worry. You aren’t the only one. When it comes to keeping clean, is there a difference between a bar of soap and a beauty bar? The simple answer is yes, but there is a lot more to it than that.
Let’s Talk About Sweat, Baby: The Top All-Natural, Odor-Fighting Skincare Ingredients
We are smack dab in the middle of summer, and let’s face it: some of us stink. Those hot and humid days can be a struggle! Our bodies are working overtime to keep us cool through the process of sweating. But sweat doesn’t have to mean stink
7 Beauty Benefits of Organic Lemongrass Essential Oils
Garnier The aromatic tropical plant lemongrass is native to India and, despite its name, isn’t actually related in any way to the citrus family. This fresh and fruity lemon-scented organic essential oil is a powerful extract that can be put to good use for plenty of beauty purposes.
Introducing Our New Laundry Bar for Stain Removal
Forget the spray bottles, powders, and push pens. Bradford is re-innovating the laundry stain remover! The newest edition of our ever-evolving line of products is our Lavender Laundry Bar for stain removal. Although we don’t see many solid bars for laundry on the market today, it is a very classic idea.
The Rise of Solid Shampoo
Consider all the reasons bar soap is back on the rise. Now think about your shampoo and conditioner. Whether you are a lifelong bar soap user or just made the switch from bottled body wash, why not take your zero-waste journey one step further?
Argan Oil for Skin Health
Healthline Argan oil is made from the kernels that grow on the argan trees native to Morocco. It’s most frequently sold as pure oil, which can be directly applied topically (directly to the skin) or ingested in order to provide several health benefits. It comes in supplement capsule form to be taken by mouth. It’s also commonly mixed into a number of cosmetic products like shampoos, soaps, and conditioners.
These Beauty Bars Will Help Fight Oily Summertime Skin
If you’re like most people in the summertime, you sweat. You may also have noticed that the more you sweat, the oilier your skin can become. This is because of a simple biological process meant to cool the body down.
How to Use a Kitchen Bar
If you’ve never heard of a kitchen bar, you aren’t the only one. Sustainability is an ever-important characteristic to consumers and removing unnecessary water from everyday products just makes sense. Inspired by our foundation of creating innovative personal care products using little to no water, Bradford decided it was time for something new. That’s why we’ve formulated our signature kitchen bar.
4 Reasons Why ‘Old Reliable’ Bar Soap is Making a Comeback
Way back before the advent of body wash and the mainstream use of plastic in nearly every consumer product, we used this handy little item to stay clean. It was called bar soap. Do you remember? If you think bar soap is too old school, or smells too much like what your grandma used to use, it is time to think again. Bar soap is making a comeback – and for a good reason.
Ingredient of the Year: Vitamin C
For decades, we have heard of the importance of vitamin C. Drink a glass of orange juice or take a supplement, and you’re good to go for the day. Right? Did you know that topical applications of the multi-beneficial vitamin are actually more effective when it comes to skincare than ingesting it?
Your Skin’s Microbiome: The Ultimate Protection
When you hear the word “bacteria,” what are the first things that come to mind? Germs? Ugly tiny organisms covering kitchen counters? If you are like most people, you’re likely drumming up poor imagery in your head. Believe it or not, bacteria get a horrible reputation.
An Expanding Opportunity with Older Consumers
The senior segment of the US market is really growing. So what do seniors need when it comes to skin care?
A New Exotic Oil from Africa
In our on-going quest to find intriguing ingredients that provide ultimate moisturization, we discovered Mongongo Oil.
This Simple Shower Tweak Could Change The World
MBG Editorial by Emma Loewe - Bar soap might just be one of the most underrated beauty products out there. While nonbelievers label it "ineffective," "messy," or "too slippery," it's about to make a serious comeback—and for good reason.