Bakuchiol: Why we are Seeing this “Retinol Alternative” Everywhere RSS

Posted April 2023

Written by Jamie Barrows

Those seeking to improve common aging skin issues like wrinkles and sagging have often considered retinal the gold standard skincare ingredient. A derivative of Vitamin A, retinol is a proven ingredient that increases collagen production, improves skin texture, and reduces fine lines and wrinkles. On the downside, sensitive skin often can’t tolerate it, leaving the retinol user with redness, irritation, or even peeling. That’s where bakuchiol comes in – the natural, plant-based skincare ingredient touted as the leading “retinol alternative.”

Take a moment to browse the beauty and skincare aisles, and you’ll surely see a few bakuchiol products. From serums to cleansers, consumers are seeking out this natural, plant-based additive. Bakuchiolis extracted from the seeds and leaves of the babchi plant, which has been used in traditional Chinese medicine for centuries. It only recently became popular in beauty and skincare products, and for a good reason. It provides similar benefits to retinol without the risk of harsh side effects. One study even proved that bakuchiol is “just as effective at erasing fine lines and improving skin color as retinol, but with less peeling and burning” (Watson 2022).

Benefits of bakuchiol include:

  • Stimulates collagen production to improve skin’s elasticity and firmness

  • Has antioxidant properties to help protect the skin from environmental stressors like pollution and UV rays

  • Promotes cell regeneration

  • Is incredibly gentle on the skin, making it ideal for sensitive skin sufferers

Contact us today if you’d like to explore harnessing this up-and-coming plant-derived ingredient in your next bar cleanser. Offering a more skin type-inclusive product that provides all the same benefits as retinol is a great way to give your brand an edge while helping customers discover what works best for them. 


Retinol: Cream, Serum, What it is, Benefits, How to Use. (n.d.). Cleveland Clinic.

Watson, S. (2022). Bakuchiol: Does it make skin look younger? Harvard Health.