#SkinFlooding: Does this Tik Tok Trend Work? RSS

Posted July 2023

Written by Jamie Barrows

It seems there is a new Tik Tok trend every few weeks. While most of us know about the latest dance trend or overused meme, those paying attention to skincare content are the ones who benefit the most. #skinflooding has been on many personal care enthusiasts’ radar these past few months. The phrase itself might sound scary, but it is a pretty straightforward process. And, unlike many other Tik Tok trends, this one might actually be helpful!

What is Skin flooding?

Skin flooding is somewhat self-explanatory. It is the process of quite literally flooding the skin with water and then layering skincare products on top to trap moisture. Skincare products such as serums and moisturizers containing hydration-boosting ingredients like hyaluronic acid, squalene, or ceramides are most commonly used for skin flooding. While you literally “flood” the skin with hydrating water, you use moisture-boosting products to both promote and contain hydration.

How to Skin Flood

  1. Cleanse your face with a gentle cleanser that won’t dry out your skin (try a dermatologist-recommended one like Cetaphil’s Gentle Cleansing Bar.)

  2. Pat dry but leave your face damp. The idea behind skin flooding is to stop this hydration from exiting your skin.

  3. Add humectant lipid serum on top of your damp skin. Humectants work to both trap moisture in your skin and pull it in. Lipids restore your skin’s natural barrier, allowing your skin cells to stay moisturized and function properly.

  4. Finish it all off with a moisturizing lotion. Lock in all that hydration.

Is Skin Flooding a Good Idea?

Many dermatologists agree that skin flooding can be helpful for those suffering from dry skin, making it the perfect winter skincare practice. It is perfectly healthy to take part in. On the other hand, if you already have somewhat oily skin, it may not be the best treatment for you because layering these products opens the risk of clogging your pores. If you decide to try skin flooding, look for serums and moisturizers that claim not to clog your pores; non-comedogenic ingredients. If you are a brand looking to expand your product line, consider our non-comedogenic Squalene Serum Stick for your next addition.
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