2024 Skin and Personal Care Ingredient Trends RSS

Posted January 2024
Written by Jamie Barrows

As we kick off another new year, we are busy helping our brand partners choose on-trend and highly effective ingredients for their next skincare products. While there are always high performers to consider, like vitamin C and hyaluronic acid, we have seen a few new ingredients stealing the spotlight. Customers are now, more than ever, looking for products tailored to their specific needs. Here are just a few of those skincare additives we expect to see more of in 2024.
Ectoin: The Environmental Shield

Ectoin is a remarkable natural compound that is taking the skincare world by storm due to its potent protective properties. Derived from various "good bacteria," Ectoin is an amino acid that protects against environmental stressors such as UV rays and pollution. Ectoin's main job is to help maintain cellular integrity, making it a sought-after ingredient in skincare products. It is ideal in moisturizers, serums, cleansers, and sunscreens to combat the modern world's adverse effects on our skin, such as skin aging, damage, dullness, and sensitivity.
Snail Mucin: Nature's Regenerator

While the idea of snail mucin may sound unconventional, this ingredient has secured its place in skincare routines worldwide. All-natural beauty lovers will love that this ingredient is exactly what it sounds like: the sticky substance left behind by snails. Rich in glycoproteins, hyaluronic acid, and glycolic acid, snail mucin offers many benefits, including hydration, scar healing, and collagen production. Snail mucin is a powerhouse for skin regeneration and has gained popularity in serums and moisturizers as a natural and effective solution for achieving smooth and rejuvenated skin.
Niacinamide: The Versatile Vitamin

If you haven't heard of niacinamide, where have you been? A form of vitamin B3, it continues to be a staple in skincare for its versatility. Niacinamide addresses several skin concerns, from regulating oil production and minimizing pores to brightening skin tone and reducing inflammation. In 2024, expect to find this well-rounded, multitasking ingredient in a number of skin and personal care products. It isn't going anywhere!
Caffeine: Energizing Your Skin

Imagine a world where your morning cup of coffee can boost your mood and skin brightness. Dream no more! Caffeine has made its way into skincare formulations due to its stimulating properties. Caffeine in serums, creams, and sticks promises to reduce puffiness, undereye dark circles, and promote circulation. It can even be used in soap as an all-natural exfoliator. Additionally, caffeine is an antioxidant, which means it can protect the skin against free radicals, making it a go-to ingredient for those who wish to revive their tired and dull skin.
Glycolic Acid: Exfoliation Extraordinaire

As we mentioned above, snail mucin is rich in glycolic acid, but it is a wonderful ingredient on its own, too. Glycolic acid continues to be a skincare favorite for its exfoliating prowess. Derived from sugarcane, this ingredient aids in the removal of dead skin cells, promoting a brighter complexion and even skin tone. Glycolic acid in cleansers, toners, and chemical exfoliants can provide your customers with an effective solution to refine their skin texture and combat signs of aging.
2024 promises to be a year of innovation in skincare, with these trending ingredients set to revolutionize personal care routines. Whether you're looking to supply your customers with the proper tools to shield their skin from environmental stressors, regenerate and hydrate with natural compounds, or enjoy the versatile benefits of vitamins and acids, incorporating these ingredients into your next skin or personal care product may be the key to achieving your brand goals.
Contact us today to kick off your next project. 

Gentzler, B. (2023, April 5). What is Ectoin & What Are Its Benefits. Dr. Dennis Gross Skincare.

Shaw, S. (2023, September 29). What is snail mucin? Experts explain the buzzy K-beauty ingredient for softer skin this fall. CNN Underscored. https://cnn.com/cnn-underscored/beauty/snail-mucin-skincare-benefits-explainer

Schroeder, R., & March, B. (2023, September 14). #SkinSchool: Everything you really need to know about niacinamide. Harper's BAZAAR. https://www.harpersbazaar.com/uk/beauty/skincare/g33308126/niacinamide-skincare/

Do caffeinated skin care products work? (2021, October 7). Cleveland Clinic. https://health.clevelandclinic.org/benefits-of-caffeine-for-skin-care

Glycolic acid Discover the benefits of glycolic acid for glowing skin. (n.d.). Skinceuticals. https://www.skinceuticals.com/glycolic-acid.html