Gentle Makeup Brush Cleaner in a Solid, Sustainable Format RSS

Posted May 2022

Year over year, younger generations have made the switch to solid cleansers from liquid ones. This is because these personal care products are much more ecologically friendly. The vast majority of Bradford’s product offerings are formulated with little water and minimal packaging. Data shows that this trend is increasing among ages 18-34. According to leading market research firm Mintel, usage of bar soap among this group increased 5% between 2020 and 2021. This age group also states that they are more likely to buy a product if they know it is not harmful to the environment (Mintel, Soap, Bath and Shower Products - US - 2022). 

With this said, meet our newest innovation: Our Makeup Brush Cleanser Bar. Makeup build-up can harbor germs and stiffen brush bristles. Our bar effectively removes stubborn residue to restore your makeup brushes to their original softness. Palm oil-free and without plastic packaging, this formulation will become your next environmentally friendly go-to.

  • Effectively cleans and restores brushes
  • Removes unsanitary makeup build-up
  • Hydrating formula softens bristles
  • Palm oil-free
  • Zero-waste formulation
  • No plastic packaging
  • No excess water
Are you interested in adding this unique cleanser to your line of products? Get in touch with us today to learn more!

“Soap, Bath and Shower Products - US - 2022 : Consumer Market Research Report | Mintel.Com.” Mintel Store,